The Countrywide Hockey League struck marketing and advertising gold when it held its initial Winter Basic in 2008. The annual out of doors game performed on New Year’s Day has turn into the have to-look at function of the period, earning praise from the two die-hard and casual hockey fans alike.
This 12 months, the NHL and NBC, the tv broadcaster for the sport, are having an additional action to promote the sport. The two just lately announced a partnership to integrate the game’s broadcast with a social media campaign, in a transfer that could gain each businesses.
“We are working the social and broadcast integration to test the effectiveness and look at the data,” Michael DiLorenzo, senior director of social media advertising and strategy at the NHL. “It ought to develop our Facebook Enthusiast foundation, due to the fact folks have to ‘like’ the web page to enjoy. It also will build a window into the function for those who might not be in front of the tv.”
The notion is to get even far more enthusiasts tuned in and engaged with the game, according to the social media consulting firm that is running the campaign.
Numerous “observe and win” contests will be highlighted prominently on equally NBC and the NHL’s Fb and Twitter internet pages. Contestants that are fans of both on Facebook or Twitter followers will have a likelihood to win either a Honda CR-Z automobile, or outings for 4 to equally Common Orlando Studios and the forthcoming 2011 NHL All-Star Match.
Both the NHL and NBC aren’t new to this kind of social media campaigns, but this is the very first time they have collaborated on one particular.
Beginning 콕티비 , NBC will start having photo submissions from enthusiasts of its Fb website page. Numerous of the pictures will be chosen to air throughout the match. The community will also encourage the social media campaign during the working day top up to the recreation, this sort of as for the duration of the Rose Bowl higher education football match.
The NHL has prepared its very first promotional Tweet for December 31. During the game, the NHL may possibly question supporters to retweet messages and the initial to reply will win a prize.
This yr will be the fourth installment of the Winter Vintage. The Washington Capitals will consider on the Pittsburgh Penguins at Heinz Subject, usually the home of the Countrywide Football League’s Pittsburgh Steelers. Other Winter Classic spots have incorporated Ralph Wilson Stadium in Orchard Park, New York, Wrigley Subject in Chicago and Fenway Park in Boston.